InsurTech Weekly Newsletter | Volume 7

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TODAY’S TOP PICK🎯

The Sales Intelligence team were on the ground at the Fintech Meetup 2025 with over 6,000 industry leaders, investors, and innovators, exploring the trends shaping the future of financial services. One theme was clear, AI is no longer optional. From underwriting to fraud detection, AI’s impact on FinTech is undeniable, especially in sales.

We also explored the power of real-time execution. Companies leveraging AI in sales aren’t just gaining insights, they’re acting on them immediately, driving faster, more effective sales. In fact, FinTech organizations embracing AI such as Hive Perform for their sales teams have seen a 38% increase in deal velocity and a 27% improvement in conversion rates.

The FinTech landscape is shifting, and sales teams must adapt or risk falling behind.

The Sales Intelligence team will also be at ShopTalk! Come meet the team and explore how AI is changing sales processes as we know them.

EDITOR’S OPINION 🧠

Unlocking Growth: Why HSAs Are the Next Frontier in Insurtech

Health Savings Accounts (HSAs) are no longer a niche financial product—they're fast becoming a strategic lever for growth in the Insurtech space. With HSA assets now exceeding tens of billions of dollars, as reported by Devenir, the opportunity is clear: Insurtech firms that integrate HSA solutions into their platforms can access a rapidly expanding market. AHIP data shows over 20 million Americans are currently enrolled in HSA-eligible high-deductible health plans, and that number is poised to grow.

But this shift isn’t just about adding another feature. It's about repositioning the value proposition. HSAs offer a unique intersection of health, wealth, and digital convenience—making them an ideal anchor for embedded insurance models. For Insurtech sales leaders, this means more than product innovation—it means faster sales cycles, deeper employer engagement, and a stronger foothold in the benefits ecosystem.

Consider the example of MetLife’s Xcelerator. By embedding insurance offerings into digital ecosystems, the firm reached over 4.5 million active customers and drove more than $200 million in premium revenue. Their success underscores a larger trend: integrated, tech-enabled insurance solutions are resonating with modern consumers—and reshaping traditional distribution models in the process.

To capitalize on this momentum, Insurtechs need to think beyond product—toward platform. That means building seamless HSA experiences, forming alliances with fintech players like digital banks and e-wallets, and aligning offerings with the broader financial wellness goals of employers and individuals alike.

INDUSTRY INSIGHTS 🗯️

Kennedys IQ Unveils Neuro-Symbolic AI for Insurance Risk Analysis

Kennedys IQ has unveiled SmartRisk, the insurtech industry's first neuro-symbolic AI solution, specifically designed to revolutionize global insurance practices. This innovation combines generative AI with an insight-led, structured decision-making process to enhance accuracy and efficiency in policy review and claims handling. Unlike typical AI models, SmartRisk integrates Large Language Models with advanced methodologies like Evidential Reasoning and Belief Rule Base, ensuring auditable and transparent decision-making. This approach alleviates the typical concerns surrounding AI's black-box opacity and requires minimal upfront data, adaptable to any business line globally.

SmartRisk is tailored for insurance professionals dealing with complex regulatory environments across various markets, including the UK, Europe, North America, and beyond. It automates risk assessment, enhances governance, and improves efficiency, reducing human errors in decision-making processes. By providing in-depth, data-driven insights, SmartRisk empowers professionals to focus on strategic, high-value tasks while maintaining control over risk analysis, aligning with industry demands for regulatory compliance and automation. This innovation not only highlights Kennedy IQ's commitment to advancing insurance technology but also sets a new standard for transparency and effectiveness in insurance risk management.

Insurity Partners With OIP Insurtech To Enhance P&C Insurance Implementations

Insurity's partnership with OIP Insurtech marks a significant enhancement in the implementation process for property and casualty insurers. By designating OIP as a System Integrator partner, Insurity leverages OIP's deep expertise in system integration to streamline technology deployments and achieve seamless transitions. This collaboration aims to improve operational efficiency and ensure insurers can effectively utilize Insurity's suite of cloud-based solutions, including Sure MGA, ConceptOne, and ClaimsXPress. This partnership reinforces the goal of delivering top-tier technology solutions, aimed at driving industry growth and enhancing digital transformation within the insurance sector.

OIP Insurtech brings extensive experience in both specialty and broader insurance markets, ensuring seamless integration of digital solutions which is crucial for insurers looking to optimize workflows and scale confidently. The dedicated System Integrator team at OIP will facilitate smooth deployments, reducing complexity and fostering long-term operational success. This strategic partnership highlights the shared commitment to providing industry-leading technology solutions that enhance efficiency and accuracy, ultimately supporting the insurance industry's evolution and growth.

AI Integration in Insurance Demands Culture Shift for Success

Artificial intelligence is reshaping the insurance industry, but according to Lemonade CEO Daniel Schreiber, not all companies will succeed in this transformation. Schreiber argues that the success of AI adoption hinges on cultural alignment rather than just technological integration. Many firms may fail at the "AI test" due to mismatched cultural DNA, akin to why most acquisitions fall short. Emphasizing the need for a framework similar to HR for AI management, Schreiber stresses that AI requires training, feedback, and oversight to be truly effective.

Lemonade's approach demonstrates that AI-native companies are more agile and innovative, enabling them to scale rapidly compared to traditional insurers. Despite facing criticism and legal challenges over its AI practices, Lemonade exemplifies an organization poised for growth by embracing AI's potential. Schreiber's insights highlight that longevity doesn't equate to immunity from disruption, and organizations must evolve culturally to harness AI's transformative power.

Generative AI Boosts Efficiency in North American Insurance Market

The North American Generative AI in Insurance market is projected to escalate dramatically, reaching approximately $7,274.3 million by 2034. This growth, fueled by a staggering CAGR of 33.4% from 2025 to 2034, is powered by AI's transformative influence on underwriting, claims processing, and fraud detection. The demand for AI solutions, especially in cloud-based platforms, underscores a shift toward scalable, efficient, and cost-effective processes.

Prompt Engineering Fuels Efficiency In Financial Services Underwriting And Pricing

Generative artificial intelligence (GenAI) is a transformative force in the financial services sector, reshaping how insurers and lenders operate by enhancing efficiency and enabling personalized customer interactions. Earnix illustrates how GenAI, powered by advanced copilots and large language models, automates routine tasks, allowing financial teams to focus on strategic objectives that drive growth. A critical element in harnessing GenAI's potential is mastering prompt engineering, which involves crafting precise inputs for AI models, resulting in accurate and context-specific outputs. Effective prompts significantly enhance GenAI's capabilities, leading to more robust business outcomes.

The applications of GenAI and prompt engineering are expansive, especially in pricing, underwriting, and customer acquisition within insurance and banking. By streamlining workflows and optimizing decision-making processes, these innovations reduce operational costs and improve competitive standing. Financial services teams should invest in developing prompt engineering skills to fully leverage GenAI, thereby unlocking its potential to enhance decision-making and operational efficiency. Embracing these technologies now positions firms for future success in an increasingly competitive landscape.

EagleView Enhances Insurance Claim Efficiency With Drone-Based Property Inspections

EagleView has elevated its drone technology to improve efficiency in insurance claims processing by offering comprehensive property inspections, analysis reports, and repair estimates. This innovation addresses the demand for faster, precise property assessments in the insurance sector, where traditional methods often falter due to time constraints and human error. By utilizing advanced aerial imagery and AI-driven analysis, EagleView's upgraded tool, AssessTM, provides reliable solutions that reduce costs and improve accuracy in claims evaluations. The integration of a repair estimate feature marks a significant advancement, offering insurers a streamlined end-to-end solution that seamlessly integrates with platforms like Xactimate.

Designed to meet individual insurers' unique claims evaluation processes, EagleView's enhancements provide flexibility, allowing companies to optimize their workflows. With its longstanding reputation for delivering trusted data to insurers, EagleView remains a leader in aerial imagery and claims innovation, supporting the insurance industry's need for effective and adaptable solutions. These developments are a testament to EagleView’s commitment to driving innovation and providing actionable insights tailored to the dynamic needs of insurers.

Singapore's Peak3 Expands Into UK and Europe With $35M Funding

Peak3, a leading insurance technology provider from Singapore, is reinforcing its footprint across the UK and European markets by securing US$35 million in series A funding. Acknowledging the surging demand for embedded insurance solutions, Peak3 has strategically set up its European headquarters in Dublin. This move underscores the company's commitment to innovation and agility in adapting to regional market needs.

Strengthening its presence in these key markets, Peak3 aims to enhance the integration of digital insurance solutions, which are increasingly vital in today's economy. By leveraging technological advancements and responding to market demands, Peak3 exemplifies the dynamic potential of insurtech to reshape the insurance sector, focusing on seamless, customer-first products that pave the way for future growth and innovation.

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